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How to Promote Yourself
Have you ever been to a nightclub and saw someone promoting themselves by popping bottles in a section? It may seem like it's crazy to even imagine how spending money on an overly expensive bottle can help make people remember you or your brand. What's even more crazy is how much you probably learn about their brand in a short period of time. To be honest I never saw the value in being in a section to promote anything until I worked for a company who did it quite often.
I used to work with a very popular record label who went out at least twice a week to promote themselves in different sections at various nightclubs all around Houston. I have partied in a section with this team at every hot club in Houston that you can think of. One thing that I can definitely take away from the times I spent with them is that night club promotion works. If you do it the right way it can really catapult your brand overnight and leave a lasting impression on your followers.
It doesn't matter what you're promoting. You can reach out to everyone with in ear shot of the DJ in a matter of seconds. It's just all about how you network with the club and how you set up a deal with them.
Reach out to a Promoter or Bottle Girl
One of the best ways to do this is by reaching out to an actual club promoter. Also be aware that in some cases bottle girls also double as a promoter. What you want to do is find them on social media and send them a message about getting a section. Tell them that you want to get a section to promote your project or company. Of course if you aren't already known then they will probably want you to pay for 2 or 3 bottles. The only real way around this is to already have a personal relationship built with someone there who can call the shots.
Back in November of 2021 I dropped my first official short film called "Don't Save Her." It was a comedic suspense movie that I shot and edited in 2 months. One of the girls in the movie was also a bottle girl. Once the movie was released I was able to work out a deal with her to come out and promote our movie in a section on stage. We had the the best section in front of everyone in the club.
Have Promo Material or Content
Now all of this really doesn't mean anything if you don't have any promotional content of material to share with everyone. When it came to the movie I had a trailer that promotes the movie playing on all of the TV's in the club. It was dope to see it playing on repeat and also see people google it on their phones.
Sales Funnel
After getting the section and popping bottles to promote your business how do you make it worth your while? The answer is by making sales. The whole point of promoting is to funnel everyone into checking out your business to be interested enough to actually make sales. For me it came as movie ticket sales. All night I had the DJ tell everyone to go to the website that was hosting the movie. When people got to the site they had to pay to be able to watch it. It's that simple.
Conclusion
It actually worked. In the first week the movie made over $1k from promoting it. I was amazed that actually going out promoting it would work. I guess I really did learn something from all those nights of going out. Hopefully you guys learned something from this post. If you did please leave a comment here and don't forget to subscribe for future articles just like this one.